VUCA is not only something you hear about in the daily press, but have more than likely already experienced to some extent. Things going on around us are becoming increasingly difficult to predict these days. Share prices can seesaw dramatically within a very short space of time – and have done so for some years now. Surprises seem to have become almost a regular feature of daily life, with instability the only guarantee.
At the same time, products and services are expe- riencing ever-growing complexity. Information and situations can now be interpreted in such diverse ways that communication is all too often compli- cated rather than simplified. And this proves how the challenges imposed by today’s VUCA at top management level are indeed more extensive than ever.
But are you ready for that?